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    Fan Cha Holdings (Guangzhou) Co., Ltd.
    Brand Profile
    Fan Cha, budding in 2015 and officially launched at the end of 2021, is a tea enterprise with old tea as its core product, headquartered in Guangzhou, China, focusing on the research and development, promotion and sales of tea products.The company cooperates with two 10,000-mu tea plantation base (Yunnan + Fujian), and owns Fanfu Mansion, tasting center, R&D center, warehouse center, distribution center, and more than 500 brick-and-mortar stores.With "tasting, collection, value and circulation" as its business philosophy and "making the world fall in love with Chinese tea culture" as its development mission.Following the principle of old tea getting older and more fragrant, practicing the concept of "Three Tea", and driving the high-quality development of tea industry with tea culture and tea science and technology, we strive to build a tea brand inheriting Chinese culture.
    Brand culture
    The word "Fan" refers to the broad, wide, and inclusive, which indicates that "Fan Cha" will be deeply cultivated in the tea industry, refined and fine; With magnanimity, broad mind, boundless love, convincing people with virtue and reaching far with Tao..Practice the concept of "Three Tea", drive the high-quality development of tea industry with tea culture and tea science and technology, and strive to build a tea brand that inherits Chinese culture.
    Brand positioning
    Committed to building a tea brand that inherits Chinese culture
    Brand Mission
    Let the world fall in love with Chinese tea culture
    Brand Vision
    Let Chinese tea circulate globally
    Brand Values
    Tasting value, collection value, social value,
    health value and wealth value
    Tasting value: Collecting new tea is to precipitate the value of time, let tea blend with time and transform into old tea, but in today's rapidly changing world, the fast pace of life urges everything to speed up, such as Tibetan tea.Fan Cha came into being, in view of this pain point, directly handed over the answer sheet for the market - "old material"!The combination of high-quality raw materials and unique blending technology makes the products rich in flavor, high in concentration, and strong in body feeling, satisfying high-end users' dual pursuit of taste and quality.
    Collection value: Pu'er tea is known as a "drinkable antique", and its unique quality is widely recognized as it gets older and more fragrant.Its quality is closely related to the tea polyphenols, amino acids, soluble sugars, etc. The storage process of Pu'er tea is essentially the slow oxidation of the chemical substances in the tea.After a certain period of storage, the color of Pu 'er tea gradually transited from the original yellow green or orange yellow to red, thick and bright, and the taste appeared mellow and smooth.Due to the oxidation of tea polyphenols ester theophylls decrease, soluble sugar increases, astringency decreases, bitterness and astringency eliminated and sweetness increases. The older the more fragrant to promote value preservation, consumption reduction stable increase.
    Social value: Social value:Tea can refine the will, make friends and enhance Li and Ren.People who know how to drink tea, showing their taste.Self-drinking (collection):Representing personal taste, accomplishment and identityAs gifts:Output taste, aesthetics, value, cherishment and etiquette.
    Health value: 1. A good Pu'er old tea has a mellow taste and gentle nature, reaching the realm of "fragrant, clear, mellow and alive", and is full of tension.2. Unique taste and rich nutrients. Among all teas, Pu 'er tea has a unique post transformation, which preserves the contents of tea to the greatest extent.In the later stage, it will be transformed through the oxidation and decomposition of inclusions and microbial reproduction.The longer the time, the more adequate the reaction, and the more aged and fragrant the characteristics of Pu 'er tea are, the more obvious it is.3. Drinking tea is a good living habit. Insist on drinking tea can keep healthy.
    Wealth value: 　　Wealth value is based on the ability to circulate, and the quality and liquidity of products are recognized by the market. As a social currency circulation, it can not only reflect the attributes of social interaction, but also have the opportunity to become a part of high-quality assets.
    Development

    2015

    Beginning

    Preliminary preparations
    The concept of Fan Cha sprouted in 2015, and it took five years to complete the top-level business plan and formally entered the comprehensive preparatory stage in 2020.

    2021

    Challenge

    Brand establishment
    On December 1, 2021, the company officially launched its first product, "YIQI", which kicked off its "Born for Value" campaign.

    2022

    Innovation

    Channel model launched
    At the beginning of 2022, the channel mode of "opening more stores in big cities and opening big stores in small cities" was launched, officially opening the prelude to Fan Cha's "1000 stores in 100 cities".

    2022.7

    Specialty

    Officially opening the market
    In July 2022, the brand advertisement was effective, and more and more people became familiar with and joined Fan Cha.The brand thus officially opened the market and successively launched large-scale investment activities.

    2022.10

    Persistence

    Opening up overseas markets
    In October 2022, the first multinational image store of Fan Cha was opened in South Korea, marking the first step of Fan Cha's opening up the overseas market and going international.

    2022.12

    Speed

    Steady upward period
    The number of distributors exceeded 460, with an average of one Fan Cha store opening every day, creating the "Fan Cha speed" in the tea industry.

    2023

    Moving Forward

    Brand Upgrade
    Fan Cha, taste the value.It indicates that Fan Cha has gradually upgraded from layout channels to brand culture since its birth.

    2023.4

    Development

    Foundation laying ceremony of FANFU building
    Lay a century's foundation, create an industry benchmark. Fan Cha will create a new era of high-quality development again. Ride the wind in the new era, and break the waves on a new journey